Data protection

Gladly we accept your questions and suggestions.

Am Messesee 2
81829 München
Phone: +49 89 55 29 12-0
Fax: +49 89 55 29 12-350
Email: info@imag.de
Web: www.imag.de

a subsidiary of Messe München GmbH


Basic Principles

IMAG GmbH ("IMAG") thanks you for your interest in our company and products. We take the protection of your person-related data very seriously. We would like you to feel at ease when you visit our trade shows (in the following this includes our own events which we are organizing as main responsible as well as events in which we are involved in another way – may it be as co-organizer, cooperation partner or sales partner), our website or when using our digital content and products. At our trade shows, we employ photographers and service providers to take photos and other image material of the fairs. These include in particular portrait and event photos ("trade fair photos").

Protecting your privacy is of optimum importance to us. Therefore, compliance with legislation on protecting data privacy is self-evident for us. Our employees are obligated to maintain data secrecy. They are regularly trained in the areas of data protection and data security. In the following, we would like to outline briefly how we handle your personal data within the context of our website, our digital content and products, and how we protect these data.

1. Who is responsible? Who is the data protection officer?

a. Responsible for this website

IMAG GmbH, represented by the Managing Director Mr. Peter Bergleiter
Am Messesee 2
81829 München
Tel: +49 89 55 29 12-0
Fax: +49 89 55 29 12-350
Email: info@imag.de

b. Data protection officer

Data Protection Officer
81823 München
Tel.: +49 89 949-20045
Fax: +49 89 949-20069
Email: datenschutz@imag.de

2. What are personal data? How do we protect personal data?

a. Personal data

Personal data refer to individual information about the personal or material relations of a certain or identifiable natural person. This includes information such as your name, postal or email address, and access data in the context of using our website. Personal data are also stored by us in addition to the access data only if you voluntarily provide us with this, e.g., in the context of a registration, a survey, a prize contest, a contact request, a subscription to a newsletter or to carry out an online order. In addition, personal data are only used to the extent necessary and for the sole consented purpose or a legally permissible purpose. For secure transmission of your data, IMAG uses encryption procedures in secured areas. This means that the communication between your browser and our ordering system is not readable for others on the internet, for example. Apart from that, the use of our ordering system is deemed as consent to the storage and use of your data by IMAG and its partners. In the context of trade fair photos, we generate and collect image material from you and other personal data that you provide us in connection with the photos (for example, name, telephone number, e-mail address, postal address).

b. Access data

By accessing our website, IMAG receives access data that is stored for security purposes and in principle permits identification of:

  • The name of your internet service provider
  • The country you come from
  • The website from which you are visiting
  • The search term if you come to our site via a search engine
  • Our websites that you visit
  • The user tool (web browser, operating system), with which you have accessed our website
  • Files that you have downloaded from our site (e.g., PDF or Word documents)
  • The duration of your visit
  • The date and time of access

3. What do we do with your personal data?

a. If you use our website or our contact form

(1) Provision of our website

The provision of this website requires the handling of personal data, for example, the IP address for the retrieval of the content displayed on this website.

These data are evaluated by IMAG and enable us to optimize our offers as a whole and make the content more specific for you personally, e.g., to recognize you as a returning visitor to our website. If you have an existing data record, the new data can be assigned to it in many cases. The IP address of the computer from which the access is made is only stored for backup purposes for a period of one month.

JavaScript, ActiveX, or other controls and scripting languages in web pages that contain executables can be disabled for security reasons at any time via your browser. Our website remains navigable without JavaScript.

You also have the opportunity to contact us via our contact form. We collect the personal data for this that you enter in the contact form.

(2) Legal basis

The handling of your personal data for the provision of this website and for communication via this website is based on our legitimate interest. For the provision of this website, it is technically necessary that we process certain personal data (e.g., the IP address). For your communication with us, we must handle the respective personal data.

(3) Balancing of interests

As part of the required balancing of interests, we balance your interest in the confidentiality of your personal information and our interests in the provision of this website in establishing contact with each other. Your interest in confidentiality is secondary in both cases. Otherwise, we could not provide you with access to this website or respond to your contact request.

(4) Recipient categories

We use service providers to provide our website. We transmit personal data to these service providers for this. These service providers are contractually obligated by us to exercise the same care when handling personal data as we do ourselves.

These service providers are subject to the same strict data protection regulations and are also included in the data protection concept of IMAG.

Personal data are only transmitted to state institutions and authorities in the context of legal or judicial obligations.

b. If you use our social media offers

(1) LinkedIn and other social media offers

You have the opportunity to follow us on third-party social media platforms (e.g., LinkedIn). For this purpose, we handle those personal data that you provide to us in each case or which are made available to us by the respective platform operator about you insofar as they are made available to us. You can control the privacy settings yourself on a social media platform.

(1.1) Legal basis

Our handling of your personal data as part of our social media offers is based on our legitimate interest pursuant to Art. 6 para. 1 f) of the GDPR. For the provision of our social media offers, it is technically necessary that we process certain personal data (e.g., the IP address and personal data that you have provided to the respective platform operator or us).

As part of the required balancing of interests, we balance your interest in the confidentiality of your personal information and our interests in the provision of our social media offers with each other. Your interest in confidentiality is secondary in such cases. Otherwise, we would not be able to provide you with our social media offerings.

(1.2) Recipient categories

We use service providers to provide our social media services (e.g., LinkedIn). The data you submit to us as part of our social media offers are also automatically transmitted to the respective social media platform operator.

c. If you apply online with us

(1) Online application

You can apply online to us via the website of our mother company Messe München Gmbh. For this, you can first register on its application portal. However, this is not a mandatory requirement for your application. If you register for the career portal, the personal data that you enter in the registration form will be processed for this purpose. Basically, those personal data are processed that you specify with or without registration, and which you provide within the context of your application, e.g. your application documents.

(2) Legal basis

(a) The processing of your personal data in the context of the application portal takes place for preparing, executing and processing the corresponding usage contract (license agreement).

(b) The processing of your personal data in the context of your application is only to prepare an employment contract pursuant to Section 6, para 1 lit. b) GDPR in conjunction with § 26 Federal Data Protection Act (BDSG).

(c) Your application will only be stored for a longer period of time if you give your corresponding consent. You can revoke your consent with future effect at any time.

(3) Recipient categories

In the context of application procedures, personal data are being transferred to service providers in the context of service provision. A review of your documents for other open positions at IMMAG or Messe München GmbH or referral to other entities in our group of companies shall only occur if you have provided your consent to do so. You may revoke your consent at any time with effect for the future.

(4) Deletion periods

If there is no legal basis for further retention of your application data, deletion takes place after 6 months of conclusion of the application process.

d. If you allow the use of cookies and analysis tools in your browser

(1) General information about cookies

Cookies are small text files used by many websites worldwide and in Germany. Cookies are created during your visit to our website and stored by our server on your hard drive. Only cookies which are being needed inevitably to provide the website's content are being activated on the websites of IMAG, by default. All further cookies as well as technologies for the purpose of tracking and analysis are being activated only with your prior, voluntary consent. Therefor, we have implemented the consent management system Usercentrix into our Websites. You may withdraw your given consent via Usercentrix at any time.

(2) Legal basis

The legal basis for our handling of your personal data for the provision of our website is our legitimate interest. As part of the required balancing of interests, we always balance your interest in the confidentiality of your personal information and our interests in the provision of this website (including its provision). Your interest in confidentiality is secondary in such cases.

The legal basis for the use of optional cookies as well as technologies for the purpose of tracking and analysis is your voluntary consent which you may withdraw at any time.

(3) Cookie Consent with Usercentrics

This website uses the cookie consent technology of Usercentrics to obtain your consent to the storage of certain cookies on your device or for the use of specific technologies, and to document the former in a data protection compliant manner. The party offering this technology is Usercentrics GmbH, Rosental 4, 80331 München, Germany, website:
https://usercentrics.com/ (hereinafter referred to as "Usercentrics").

Whenever you visit our website, the following personal data will be transferred to Usercentrics:

  • Your declaration(s) of consent or your revocation of your declaration(s) of consent
  • Your IP address
  • Information about your browser
  • Information about your device
  • The date and time you visited our website

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer exists. This shall be without prejudice to any mandatory legal retention periods.

Usercentrics uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use of specific technologies is Art. 6 Sect. 1 Sentence 1 lit. c GDPR.

Contract data processing agreement

Our company has executed a Contract Data Processing Agreement with Usercentrics via its provider company for websites. This is an Agreement mandated by data privacy protection legislation that warrants that Usercentrics processes all personal data of our website visitors exclusively in compliance with our instructions and in compliance with the GDPR.

(4) Conversion tracking using the third-party service Matomo

This website uses the Matomo open source web analysis service. Matomo uses cookies that enable analyzation of your usage of the website. For this, the information generated from cookies about the use of this website is stored on our server. The IP address is anonymized prior to storage.

The information generated from cookies about the use of this website is not disclosed to third parties. You can prevent the cookies from being stored by means of an appropriate setting in your browser software; however, we must point out that in this case, not all functions of the website may be available to you in their full capacity.

If you disagree with the storage and use of your data, you can deactivate the storage and use here. In this case, an opt-out cookie is stored in your browser, which prevents the storage of user data by Matomo. If you delete your cookies, this may result in the Matomo opt-out cookie also being deleted. The opt-out needs to be reactivated when our website is visited again.

(5) Conversion tracking using the third-party service IONOS WebAnalytics

This website uses IONOS WebAnalytics analysis services. The provider of these services is 1&1 IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany. In conjunction with the performance of analyses by IONOS, it is possible to e.g. analyze the number of visitors and their behavior patterns during visits (e.g. number of pages accessed, duration of their visits to the website, percentage of aborted visits), visitor origins (i.e. from which site does the visitor arrive at our site), visitor locations as well as technical data (browser and session of operating system used). For these purposes, IONOS archives in particular the following data:

  • Referrer (previously visited website)
  • Accessed page on the website or file
  • Browser type and browser version
  • Used operating system
  • Type of device used
  • Website access time
  • Anonymized IP address (used only to determine the access location)

According to IONOS, the data recorded are completely anonymized so they cannot be tracked back to individuals. IONOS WebAnalytics does not archive cookies.

The data are stored and analyzed pursuant to Art. 6 Sect. 1 lit. f GDPR. The operator of the website has a legitimate interest in the statistical analysis of user patterns to optimize both, the operator's web presentation as well as the operator's promotional activities. If a corresponding agreement has been requested, the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

For more information affiliated with the recording and processing of data by IONOS WebAnalytics, please click on the following link of the data policy declaration:

Contract data processing

We have executed a contract data processing agreement with IONOS. The aim of this contract is to ensure the data protection regulation compliant handling of your personal data by IONOS.

(6) Other tools for marketing and optimization purposes

We also use the following tools for marketing and optimization purposes:


We use the service Eloqua for optimum communication with our customers. The Eloqua server of the provider ORACLE Deutschland B.V. & Co. KG, Riesstrasse 25, 80992 Munich is located in the EU. In the context of support and administration services, it cannot be ruled out in individual cases that individual employees of Oracle Corporation outside of the EU have access to user data as part of their contractual service provision. As a precaution, we have ensured an adequate level of data protection at Oracle Corporation by providing adequate guarantees in the sense of the Federal Data Protection Act. Eloqua places a permanent cookie on the respective login page unless an Eloqua cookie already exists on your terminal. If you have already used a website that uses Eloqua, you might already have an Eloqua cookie. Among other things, we use the Eloqua cookie to analyze your use of our sites, so that we can continually improve them. Emails sent using Eloqua use tracking technologies. We primarily use these data to find out which topics are of interest to you by tracking whether our emails are opened and which links you click. We then use this information to improve the emails we send you and the services we provide and to link them to existing tracking or profiling information. If you want to prevent the use of Eloqua cookies on your terminal in the future, this is possible via the following link: www.oracle.com/legal/privacy/privacy-policy.html#opt-out.

If you do not wish us to recognize your computer (hard disk cookies), you can also set your browser to delete cookies from your computer hard disk, block all cookies or warn you before a cookie is stored. If you do not accept cookies, you will not be able to use some of our services. Generally, cookies enable us to identify who you are and consequently to offer you better and more personalized services.


We are using the mapping service provided by OpenStreetMap (OSM). The provider of this service is the Open-Street-Map Foundation (OSMF), 132 Maney Hill Road, Sutton Coldfield, West Midlands, B72 1JU,United Kingdom.

When you visit any website, into which OpenStreetMap has been embedded, your IP address and other information concerning your behavior patterns on this website will be transferred to the OSMF. Under certain circumstances, OpenStreetMap will save cookies in your browser or uses comparable technologies for recognition.
Furthermore, your location may be recorded if you have permitted this in your device settings, for instance on your cell phone. The provider of this website has no control over this type of data transfer. For details, please consult the Data Privacy Policy of OpenStreetMap under the following link: https://wiki.osmfoundation.org/wiki/Privacy_Policy.

We use OpenStreetMap with the objective of ensuring the attractive presentation of our online offers and to make it easy for visitors to find the locations we specify on our website. This establishes legitimate grounds as defined in Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

Google Maps

Via an API, this website uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer.

We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6 Sect. 1 lit. f GDPR. If a respective declaration of consent has been obtained, the data shall be processed exclusively on the basis of Art. 6 Sect. 1 lit. a GDPR. This declaration of consent may be revoked at any time.

For more information on the handling of user data, please review Google’s Data Privacy Declaration under: https://policies.google.com/privacy?hl=en.

e. When you buy online tickets from us or register online with us as a visitor, trade visitor or exhibitor

(1) Online tickets and legal basis

You can buy online tickets for trade fairs and congresses via our website. We process the personal data for this that you enter in the order form. The processing of your personal data takes place for preparing, executing and processing the corresponding contract.

In this context, IMAG only processes personal data for the purpose of IMAG's business purposes. This is necessary for carrying out the tasks of the exhibition and exhibition industry in economic, scientific and cultural fields. The tasks include in particular the holding of trade fairs, exhibitions, congresses and similar events, the promotion of the economy by organizing trade fairs, exhibitions, congresses and similar events.

To this end, IMAG rents locations and exhibition facilities, areas at locations and exhibition facilities, congress and meeting rooms, which it uses for events. IMAG also operates this for certain events and special internet offers.

The processing of personal data is carried out in particular for the handling of business processes in connection with the above activities, for your information and for promoting our events and services (based on Section 7 para. 3 of the Law on Unfair Competition [UWG]), for their optimization as well as market and opinion research.

In the case of e-mails, we analyze user behavior on the basis of §7 para. 3 of the German Act against Unfair Competition (UWG) in an effort to design the marketing approach for our events and services in a customized manner tailored to the target audience. The legal basis for this is the legitimate interest of IMAG in direct advertising targeted to the addressee. This coincides with the interest of recipients in receiving only information that is of interest to them. Your rights and freedoms have been balanced against this interest and they are outweighed in this case.
You can object to the sending of electronic mail by sending an email to the following address:


(2) Registration as an exhibitor and legal basis

You can register as exhibitor on our website. For this purpose, we process the personal data that you provide to us as part of your registration.

The processing of your personal data takes place for preparing, executing and processing the corresponding usage contract (license agreement).

In particular, we process your personal data for the following purposes:

  • If you are an exhibitor, the data help us to run your trade fair presentations smoothly, provide you with a selection of individually tailored service offers, and present you the products, services and marketing offers of IMAG;
  • Your voluntary participation in our market and opinion research helps us to improve our events and our service offer;
  • Prevention or detection of abuse and fraud;
  • Possibly easy updating of your personal information via the internet.

You may have multiple customer accounts if you registered with us using different email addresses.

(3) Recipient categories

We only forward data to third parties to the extent described below. Some of the recipients are located outside the European Economic Area (EEA). Please also note the following section in this context.

  • Group companies: As part of the Messe München GmbH company group, IMAG may transmit the personal data of its exhibitors to its group companies, provided they wish to inform about their events and services. Group companies are correspondingly required to comply with data protection requirements. The group companies of Messe München GmbH can be found on the webpage https://messe-muenchen.de/en/company/international-network/subsidiaries/.
  • Foreign representatives of IMAG: IMAG may transmit data about exhibitors from its respective area of representation to foreign representatives of IMAG, who act as sales partners for IMAG. The forwarding of personal data to foreign representatives only takes place for exhibitors, who come from the respective representation area of the respective foreign representative. The foreign representatives of IMAG can be found on the webpage https://messe-muenchen.de/en/company/international-network/offices-worldwide/.
  • Promotions: We sometimes send offers to groups of exhibitors on behalf of third parties. In this case, the ordering party receives neither your name nor your address or other personal data unless you voluntarily give your consent.
  • Service providers: We commission service providers with the fulfillment of tasks for us, e.g., sending emails, payment processing (credit card, direct debit and invoice purchases), data maintenance, data analysis, and customer service. These service providers only have access to the data they need to fulfill their tasks specified by IMAG. They are contractually obliged not to use the data for other purposes, especially not for their own purposes, and must protect the data as provided for in this data protection declaration and the relevant data protection laws.

(4) Special data protection notes

The transmission of data to the extent described above may be made to countries outside the European Economic Area (EEA) in some cases. Some of these countries do not have a level of data protection comparable to the level of protection within the EU (e.g., USA, China or India). To protect your data, our non-EEA Group companies and contractors, to which data are to be transmitted, for example, foreign representatives, are required to provide appropriate data protection in accordance with EU standard contractual clauses for the transmission of personal data to third countries.
You can find the EU standard contract clauses at the following link: https://ec.europa.eu/info/law/law-topic/data-protection/data-transfers-outside-eu/model-contracts-transfer-personal-data-third-countries_de

You can also find information on international data protection at the following link: https://www.lda.bayern.de/en/international.html

f. When we take photographs at the trade fair

(1) Processing purposes

We process trade show photos (including any other personal data that you provide to us in connection with the photos) for the documentation of our trade fairs. In addition, we process trade show photos—in particular especially through publication and usage—for press and advertising purposes in various media (in particular print (e.g. brochures) and online (websites, social media, etc.)). This includes the publication, use and processing for the purpose of press news and public relations, editorial reporting as well as for advertising and marketing purposes in connection with IMAG and the trade shows, conferences and other events it organizes.

(2) Legal basis

The legal basis for the creation and use of trade show photos is Section 6 para. 1 lit. f) GDPR (legitimate interest in the documentation of our fairs and our legitimate interests in connection with the above-mentioned processing purposes). In the required balancing of interests, your privacy rights will be honored appropriately.

In case we wish to publish and use footage from you on which you are clearly identifiable for press and advertising purposes, we will request your consent. The legal basis for publication is then your consent pursuant to Section 6 para. 1 lit. a) GDPR.

In areas where the Art Copyright Law ("KUG") is applicable, we may also disseminate, use and otherwise process trade fair photos pursuant to § 23 KUG for the following purposes:

  • Images from the field of contemporary history;
  • Images in which the persons appear only as an accessory next to a landscape or other location;
  • Photos of large crowds in meetings, elevators and similar events in which the persons represented participated;
  • Other photos that are not commissioned, provided the distribution or publication serves in the higher interest of art.

(3) Recipient categories

For the purpose of press and public relations, editorial reporting, advertising and marketing purposes, the photos taken at trade shows may be sent to journalists, media companies, press and photo agencies, including to platforms abroad, and published by us. For the fulfillment of orders, we also commission service providers, in particular for the production of trade fair photographs. These service providers are obligated by contractual agreement to exercise the same care when handling personal data as we do ourselves.

(4) How long do we store your personal data?

We will delete your personal data if the purpose of storage is no longer necessary and no statutory provision requires a retention. Statistical evaluations are made only in anonymous form.

(5) What are your rights as an affected person?

Please contact our data protection officer for the exercise of your rights and the revocation of your consent.

a. Your rights as an affected party

You have the following rights toward us regarding your personal data:

  • You have the right to request information about any personal data that we process from you at any time.
  • If your personal information is incorrect or incomplete, you have the right to correct and supplement it.
  • You can request the deletion of your personal data at any time unless we are legally obliged or entitled to process your data further.
  • If statutory requirements exist, you can request limitation of the processing of your personal data.
  • You have the right to object to the processing insofar as data are processed for the purpose of direct advertising or profiling. If the processing is carried out based on balancing of interests, you may object to processing, stating reasons that arise from your particular situation.
  • If the data processing is based on your consent or under a contract, you have a right to transfer the data provided by you insofar as it does not infringe upon the rights and freedoms of others.
b. Revocation of your consent

If you have given to us your consent for our processing of your personal data, you may revoke your consent with future effect at any time.

(6) What possibilities do you have to file a complaint?

You have the right to file a complaint with a data protection supervisory authority concerning our processing of your personal data.

The following data protection supervisory authority is responsible for us:

Bavarian State Office for Data Protection
Promenade 18
91522 Ansbach
Phone: +49 981 180093-0
Fax: +49 981 180093-800
Email: poststelle@lda.bayern.de

(7) Do you have any questions or comments?

If you have any questions or suggestions regarding data protection at IMAG, please feel free to contact our data protection officer by email.

Munich, August 2020



Germany online @ CCMT 2020

The new online presentation of the German exhibitors is now live - have a look!

Organized by

CMTBA - China Machine Tool&Tool Builders’ Association

SIEC - Shanghai International Exhibition Co. Ltd.

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